Privacy Data Website Overhaul

Elevated presence for The IAPP through website redesign and content organization

Project Overview

Cross Functional Team

Project Duration

8 months

Responsibilities

site mapping, template design, style guide, design system, reusable components, brand identity, responsive design

Abigail Franks, UX/UI Designer

Olivia Mortenson, UX Designer

Cindy Thompson, Delivery Lead

Jennifer Soued, Business Analyst
Rusko Mujacic, Tech Lead

The Problem

The International Association of Privacy Professionals (IAPP), recognized as the largest and most comprehensive global information privacy community, asked for our assistance on a substantial website redesign. They were faced with a substantial increase in visitor volume and a massive amount of site content. The IAPP needed to enhance user experience & improve content organization.

Through some user testing and site mapping, it was revealed that visitors encountered difficulty in locating information. They expressed concerns about the length and overwhelming nature of numerous pages.

The Soultion

Mega Menu Navigation Design
Re-design of all Main Landing Pages
Re-design of Content Heavy Sub-Pages
Reusable Component Library

Website Re-design

The IAPP needed a complete site revamp. They have a wealth of important information, but their users were overwhelmed and couldn't find what they were looking for. In our redesign of the website, we prioritized a seamless user experience across desktop, tablet, and mobile breakpoints, as user testing showed that The IAPP's users were on all devices. We approached the design with reusable components in mind, tailored to each page. By doing this, we ensured visual consistency and simplified development. The result is an engaging and responsive website, blending design and technology for improved content organization and user satisfaction.

Home Page, The IAPP

Training Page, The IAPP

Membership Page, The IAPP

Mega Menu

Our introduction of a Mega Menu for The IAPP was a significant enhancement in content organization. The Mega Menu, serves as an intuitive navigation tool, streamlining access to all of the website content. With clear categorization and clickable links, this addition ensures that visitors can quickly explore and locate the content they need. This menu style contributes to a more user-centric and efficient browsing experience.

Enhanced content organization

Improving information architecture

Increased engagement

Reusable Components

By strategically implementing these components, we've achieved visual consistency across various pages, ensuring a cohesive and polished appearance. This not only enhances the overall aesthetic but also simplifies ongoing development efforts, making updates and additions more efficient. The use of reusable components represents a forward-thinking approach that not only improves the site's current state but also establishes a foundation for scalable and sustainable growth, aligning with The IAPP's evolving needs.

Figma File with Reusable Components, All Pages

Home Page Hero Image, Reusable Component

Marketing/Informational Cards, Reusable Component

Summary

In overhauling The IAPP's website, we initiated a comprehensive redesign, introducing a user-friendly Mega Menu that significantly improved content organization. Additionally, our strategic implementation of reusable components not only ensured visual consistency across diverse pages but also streamlined development processes for increased efficiency. These enhancements collectively transformed the site, fostering an intuitive user experience, efficient content management, and a forward-looking foundation for future growth.